To celebrate Father's Day, we've partnered with Fyfe, a Scottish golf accessories brand that shares our passion for British craftsmanship, quality and timeless design. From 21st May to 21st June, customers purchasing from our golf collection will receive a complimentary pair of Fyfe's bestselling merino socks - thoughtfully crafted in Scotland and designed for life both on and off the course.
Meet Neil Rennie, founder of Fyfe, as he shares the story behind the brand, the influence of Scotland's rich golfing heritage and the importance of preserving traditional craftsmanship.
What made you start Fyfe Golf?
"Having visited many golf pro shops across Scotland over the years, I felt there was a real disconnect between where the game began and the products being sold within it. Scotland has an extraordinary history of craftsmanship, textiles, and making, yet very little within modern golf felt genuinely connected to that heritage anymore.
It felt like a missed opportunity, particularly given the country’s deep relationship with golf and fabric mills. As a proud Scotsman, I wanted to create a brand that represented Scotland properly through products that were actually made here.
Fyfe was really born from that idea. Creating products that reconnect golf with the country that gave the game to the world."
How much does Scotland and its golfing heritage influence the brand?
"Completely. The entire brand is informed by Scotland.
From the courses and coastlines to the mills, workshops, weather, and wider culture surrounding the game here, everything influences what we create. Scotland has such a rich visual and material language connected to golf, and we try to express that in a more contemporary way.
Whether it is the fabrics we use, the references behind a collection, or the places we photograph and tell stories around, Scottish golf sits at the centre of the brand."
Why was it important to you to create a brand that is handmade in Scotland?
"Over many years of globalisation, so much manufacturing and craftsmanship disappeared from Scotland and the wider UK. Skills that once existed in communities for generations slowly vanished.
My grandparents on my mother’s side both worked in a fabric mill just north of Aberdeen that produced cloth for Crombie coats, which became famous across the world through the 1950s and 60s. That mill eventually closed in the mid 1990s, and I think growing up around those stories stayed with me.
There has always been a desire to help preserve and support those skills in some way. That is why the handmade aspect matters so much to me. It is about ensuring those crafts continue to have relevance and value in the modern world."
Can you talk us through how a Fyfe Golf product is actually made, from first idea to finished piece?
"Most products begin with either a material or a story. Sometimes it is a particular tweed, waxed canvas, military textile, or even a landscape or place in Scotland that sparks an idea for a collection.
From there, we begin prototyping and refining the design. We spend a lot of time considering proportion, durability, functionality, and how the product will age through years of use.
Once the design is finalised, the fabrics are sourced from Scottish mills and the products move into production. Each piece is then cut, prepared, stitched, assembled, pressed, and checked by hand.
A lot of the process is about attention to detail. The finish of a seam, the weight of a fabric, the structure inside a headcover. Those small things collectively shape how the final product feels in the hand."
What similarities do you see between Fyfe Golf and Ettinger?
"I think there is a shared belief in craftsmanship, provenance, and longevity.
Obviously Ettinger has a much longer history than Fyfe, but I think both brands value products that are designed to stand the test of time rather than follow short-term trends.
Hopefully, decades from now, there will still be Fyfe products being used and passed on, much in the same way people value beautifully made leather goods today.
There is also a similarity in approach. Both brands focus on material quality, restraint in design, and creating products with lasting character rather than novelty."
How do you create products that feel both timeless and modern?
"I think timelessness usually comes from the materials and the restraint within the design.
We tend to work with heritage fabrics and classic textures because those materials already carry a sense of permanence and authenticity. The modern element then comes through the execution, whether that is cleaner proportions, more refined detailing, or slightly unexpected combinations of material and colour.
The aim is never to chase trends too aggressively. It is about creating products that still feel relevant many years from now."
What is it about a handcrafted product that makes it feel particularly suited to Father's Day?
"Handcrafted products tend to carry a different level of meaning because you can feel the care and time involved in making them.
Father’s Day gifts are often tied to memory and sentiment. A well made product becomes something that stays with someone for years and develops its own story through use.
Golf already has that emotional connection to family and shared experiences, so a handcrafted golf product naturally feels very personal in that context."
Has family influenced the way you approach the business?
"I think family history is one of the reasons the business exists in the first place.
Knowing my grandparents worked within the textile industry gave me an appreciation for craftsmanship and making from an early age. Seeing how much of that industry disappeared over time probably shaped my desire to build something that contributes to its future in some small way.
Because of that, there has always been a focus on longevity and building something with substance for the long term rather than chasing short-term growth alone."
Shop the Ettinger Golf collection here and receive a complimentary pair of Fyfe socks with your order.